It seems that everywhere you look, there's a new grocery delivery service popping up. And with Amazon's recent purchase of Whole Foods, it seems that the trend is unlikely to stop.
One of the first onto the scene was Hello Fresh. The company bills itself as a "Weeknight Dinner Solution." It provides a series of recipes, from which customers choose 3-4. A week later, the ingredients and recipes are delivered to the customer's door, ready to cook and enjoy. It's a great concept, and one that has driven the company into the public spotlight and encouraged them to expand their offerings into wine and general organic packaged items. In fact, the company delivers 4 million meals each month, and while stock prices are dropping for the company, capital infusions and new customers keep coming.
However, there are several hurdles for the company. Many of these issues arose for me when I received my box of groceries. And with that said, what follows is my honest (and long) review of the box that I received, the level of customer service that I observed, and observations on ways that the company can improve.
Writer, Photographer, Dream-Seeker